Help Wanted: Seeking Recruiters Using Social Media for a Survey
February 21, 2009I have been invited to write a chapter in a book about recruiting with social media and need to hear from individuals who are actively involved with this field. Can you help?
The book, “Enterprise 2.0: How Technology, E-Commerce, and Web 2.0 Are Transforming Business Virtually,” is published by Prager. Tracy Tuten Ryan, PhD, an associate professor of marketing at Longwood University in Virginia, is editing it. Incidentally, I first met Tracy through Twitter and it is the medium through which she invited me to write this book chapter!
The survey is designed to understand how you use social media to recruit candidates and to define which specific applications you use most frequently.
Answer as many questions as you choose: none are required so if one is not relevant to you or you don’t have an answer you can leave it blank. I might use the contents of your submission for direct quotes and general information.
Please visit http://cli.gs/smrecruit to complete the survey. If you have any questions about the survey or are otherwise interested in the book, please leave a comment below, send an e-mail to doctorious [at] generative [dot] com or send a tweet to @doctorious on Twitter.
Hey Matthew,
I’m blogging about breaking the rules of marketing – out of the textbook! I’ve been blogging a bit about building effective surveys. I searched WordPress and found your blog. Do you have any thoughts on building effective questions? I wanted to look at your survey – but I do not want to mess up your analytics by pretending to be a recruiter! Good luck with your survey!
K
http://breakingthemarketingrules.wordpress.com/
I don’t have any earth-shattering “survey secrets,” but I am continuously learning how to improve them. However, in general, I try to approach creating surveys as a participant of surveys.
To that end, I respect my participants’ time and make sure my surveys are short (ideally 10 questions, but if it needs to be longer I think 20 is the most you want to ask). I also try to make the questions as specific as possible and, if need be, break one thought into two questions. Depending on the purpose of your survey you might want to balance quantitative and qualitative questions.
My current survey — which you are welcome to review at http://cli.gs/smrecruit — is entirely qualitative because I intend to use the submissions as quotes in a book chapter about using social media tools for recruiting I am writing. In my situation I asked open ended questions that would (hopefully) encourage my respondents to answer freely. I have one question in which I ask my participants to rate their preferred social media tools, but even then I allowed them to define the tools (I didn’t pre-populate the fields and have them rank a list).
In any case, I appreciate your stopping by — the work your agency, Oshyn, does seems very relevant to my doctoral research interests which include the impact of social media on the management and marketing of knowledge. I’d be interested in learning more about your agency both from an academic and professional perspective. Feel free to contact me directly via “doctorious [at] generative [dot] com.”