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Marketing Your Non-Profit with Social Media

February 20, 2013

Antioch University Santa BarbaraOn Valentine’s Day most people receive flowers, chocolates or other gifts. I received an opportunity to speak at Antioch University on behalf of their new MBA Program in Social Business, Non-Profit Management, and Strategic Leadership.

Antioch’s MBA program will provide students with an understanding of the importance of social responsibility and stewardship. These are vital components of leadership, and will assist in meeting challenges of the future. Through a flexible Integrative Strategy Project students will explore leadership issues in social enterprises, non-profits, and traditional businesses.

Simon Sinek: How great leaders inspire action

Mirroring the “Golden Circle” concept suggested by Simon Sinek (who is mentioned in the presentation) three questions are asked and answered in this presentation:

1. Why should a non-profit “like” social media?

2. How can a non-profit leverage social media?

3. What is social media’s impact on fundraising?

Below is a 13 minute video of my presentation.

In addition, the presentation provides tips, tricks, and current statistics you can use when marketing your non-profit with social media. I invite you to review it and welcome your feedback and any additional information or insight you’d like to share.

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