Posts Tagged ‘Chris Brogan’

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How to Embed a Facebook Video Into Your WordPress.com Blog — In Three Simple Steps

January 28, 2012

If a picture is worth 1,000 words, how much is a video worth? According to the following statistics from November 2011, video is so popular in online media it is nearly priceless:

  • comScore (October 2011): 184 million US Internet users watched an average of 21.1 hours per viewer and engaged in 42.6 billion video views. A record 20 Billion Content Videos Viewed on Google Sites!
  • NielsenWire (November 16, 2011):  the amount of time spent streaming videos online is growing at a much faster rate than the number of video viewers.
  • eMarketer (November 28, 2011): forecasts the number of the number of US tablet users will reach 89.5 million in 2014 and by 2015 there will be 148.6 million smartphone users, stoking demand for mobile online video.
  • Mashable (November 14, 2011): 71% of US Internet users visit video sharing sites on a typical day.
  • Unbounce (October 31, 2011): reports that using video on a marketing landing page lifted conversion rates by 100%.
  • Futuresource Consulting:  forecasts consumption of legitimate free and paid for online video is on track to exceed 770 billion views across the USA, UK, France and Germany this year.

How to Embed a Facebook Video Into Your WordPress.com BlogIn his blog post, “Why Flickr Images Boost Your Blog,” blogger Ari Herzog illustrates the importance of including images with the words of your post. Given that there are different conditions under which you can use images on Flickr, Herzog’s blog also links to a very helpful blog post titled “A Complete Guide to Finding and Using Incredible Flickr Images.”

Given the above statistics, it stands to reason that including videos in your blog posts is an additionally important way to help people not only find your blog posts, but engage with them as well.

Noted social media consultant Chris Brogan encourages using video in blog posts, and he can’t be wrong, can he? Notably, in a September 1, 2011 Entrepreneur.com article, Chris also shared several helpful strategies you can use to start video blogging.

But not all videos are created equal. Rather I should say that not all videos are equally easy to include in your blog posts — specifically your WordPress.com blog posts.

YouTube and WordPress.com have facilitated the ability to insert videos with short URLs and  a simple code syntax (remove the space after and before the brackets; I needed to include the space here to prevent WordPress.com from actually trying to embed the example YouTube URL):

[ youtube=http://www.youtube.com/watch?v=video-id-here ].

However, for certain topics, as in the case of my recent blog post, (I’ve Had) The Time(line) of My Life, I wanted to include a video that was only available on Facebook. Doing so wasn’t nearly as intuitive or easy.

Eventually, after several minutes of serious searching online, I found a website with a solution that worked: How to Add,Show or embed facebook video on your wordpress, joomla, blogger blog or website.

To briefly summarize the three simple steps to follow so you can embed a Facebook video into your WordPress.com blog:

1.)  Locate the URL of the Facebook page in which the source video is embedded. The URL for the video from the (I’ve Had) The Time(line) of My Life post (pictured below) is https://www.facebook.com/photo.php?v=980256227111.

2.)  identify the number after the “v=” — in the case of the previously mentioned video, the number is 980256227111.

How to Embed Facebook Videos

3.)  Insert the number after the “v=”video into the code follows below. Again, as was the case with the YouTube example, please remove the space after and before the brackets (I needed to include it to prevent WordPress.com from actually trying to embed the example Facebook URL):

[ gigya src="http://www.facebook.com/v/980256227111"
codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" width="400" height="224" ]

Please see the actual embedded video below:

And there you have it — you have successfully embedded a Facebook video into your WordPress.com blog!

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Three Gratitudes: The Solution to Your Resolution Confusion

January 1, 2012

Are you grateful for the gifts you received during Christmas or Hanukkah?

Hopefully, if you wanted an iPhone 4S (affiliate link) and didn’t get it (or got something you didn’t want), you were not devastated like these horribly ungrateful individuals. For more humorous commentary, consider comedian Jim Gaffigan’s thoughts on getting unwanted gifts.

If you did receive a gift for which you are not grateful, remember that somebody always wants — or at the very least could use — what you have.

Also consider that, during the “holiday season,” consumers bravely endured pepper spray on Black Friday, delivery drama for items ordered online, travel trauma, and the frenzy of family feuds.

Why? To purchase the “perfect” gift for you (just as you might have done for others).

Interestingly, despite the many challenges with which consumers were presented, in addition to the overall economic uncertainty, shoppers came out in force this past holiday season.

According to a December 15, 2011 Associated Press article, “the National Retail Federation…now expects holiday sales for the November and December period to rise 3.8 percent to a record $469.1 billion.”

The article further elaborates, “the projected gain is still below the 5.2 percent pace seen during the holiday 2010 season from the prior year, but it’s well above the 2.6 percent average increase over the past 10 years.”

Impressively, despite the odds against it happening, consumers collectively spent nearly one-half trillion dollars buying goods and services that, were it not for the holidays that necessitated the purchases, those items would have most likely never been purchased.

And now, with Christmas and Hanukkah fading into the past, everyone is turning their attention to their soon-to-be-forgotten New Year’s resolutions.

When it comes to resolutions, people often list grandiose goals they intend to accomplish and, much like expectations for gifts, often the reality doesn’t match the fantasy. So, how can you start this new year with intention and reflection?

My suggestion? Instead of making a list of resolutions, make a list of three gratitudes – three people, experiences or things for which you are thankful and:

  • Provide a foundation upon which you can build your life;
  • Whose presence in your life gives you direction;
  • Act as wings that lift you through tough times.

Similarly, Chris Brogan encourages people to “forego the idea of a resolution, and instead, to come up with 3 words that will help you define your goals and experiences for the coming year” with his “My Three Wordsmeme.

So, what are my “three gratitudes?”

  1. My Sons: My boys, Jacob and Max, are my inspiration and motivation. Whenever I am with them, my heart fills with joy and my life is filled with meaning. Both have overcome — and continue to work through — unique obstacles, but they do so with grace and gumption. Their presence fills me with pride, love, and laughter.
  2. My Parents: My Dad and Step Mom were unfortunately absent from my life for many years, but for more than two years they have provided me with unconditional support and love (especially as others to whom I should have been able to reasonably expect a similar level of support have recoiled into a narcissistic netherworld).
  3. My Career:  Henry David Thoreau is quoted as saying  ’Most men lead lives of quiet desperation and go to the grave with the song still in them.’ I interpret this to mean that most people spend their lives pursuing practicality while foregoing their passion. While both are important, I am grateful to have transitioned into teaching, a career that is both challenging and rewarding.

Those are my three gratitudes…what are yours?

Photo Credit: “thank you note for every language” by woodleywonderworks.

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Harvard University to Go Entirely Online: Historic Campus to Become Commercial and Residential Complex Named “Harvard’s 100 Yard”

April 1, 2009

Even the most venerable entities are not immune from today’s challenging economy. From American Express to Wynn Resorts, drastic action is being taken to ensure survival. So it should come as no surprise that this financial firestorm has scorched America’s oldest institution of higher learning: Harvard University.

harvard-logoAccording to insider information I received from colleagues in the academic community, in a bold move to ensure its fiscal survival, Harvard University will today announce that it is going entirely online as of April 1, 2010. 

The 308 acre campus has been sold for an undisclosed sum to billionaire businessman and 1965 Harvard Business School alumnus Robert K. Kraft. Kraft will develop the land into a massive commercial and residential complex in the heart of Cambridge, MA named “Harvard’s 100 Yard.”

“Given the unusual nature of our time and the unforeseen financial predicament in which we have found ourselves, this was the most economically viable option available.” Harvard President Dr. Drew G. Faust is quoted as saying in an embargoed press release. “We will save millions of dollars in toilet paper alone!”

The school has some experience with online learning through its Extension School, but will develop a proprietary instructional platform for this new venture: Fully Online Optimized Learning System (FOOLS). In addition to robust learning tools, FOOLS will integrate several interactive features, including a virtual classroom environment similar to Second Life.

“Certainly we will miss our beautiful campus, but I am sure it will be equally as enlightening sending instant messages to each other,” Faust added. “L-O-L, as they say!”

The change comes at a time of unusual fiscal concern at the historic campus. The university’s $36.9 billion endowment suffered losses of at least 22% in the first four months of the school’s fiscal year (estimated at $8 billion) and projections anticipate a decline of 30% for the fiscal year ending in June 2009. Insiders fear the loss could be even higher once real estate and private equity declines are considered.

AOL founder Steve Case has been hired to oversee production of thousands of CD-ROMs containing key pieces of code necessary for students to use the system. Internet raconteur Philip J. “Pud” Kaplan will ease the transition by creating a “deadpool” game in which students can bet which classmate will fail next.  Facebook founder and former Harvard student Mark Zuckerberg will personally design an application to virtually recreate the social scene at the university.

Social media expert Chris Brogan has also been hired to provide strategic vision while Loren Feldman will produce daily video updates of the technical development using puppets. Shel Israel and Robert Scoble will document the historic transition on Twitter.

“These people are all dopes,” Feldman groaned in the release.

Loic Le Meur and Gary Vaynerchuk will provide a continuous supply of French wine and cheese to the developers, faculty, staff and students during the transition. To address any potential psychological concerns Dr. Phil and Dr. Laura will be on call to  offer counseling services to those in need.

“The school is getting real,” said Dr. Phil. “Far too often people wait until it is too late to do what’s right.”

Not to be outdone, Dr. Laura is quoted as saying “without dormitories those stupid co-eds won’t be shacking up like unpaid whores!”

With regard to the development of the campus, Robert Kraft — who recently launched Patriot Place adjacent to Gillette Stadium where his NFL Franchise New England Patriots play –  is no stranger to tackling big tasks and succeeding.  The 67 year-old Kraft, with an estimated net worth of $1.5 billion, was named the 321st richest American by Forbes magazine in its September 2008 issue.

“As an alumnus I am proud to be a part of this project. Today, we are all Crimsons!” Kraft is quoted in the press release.

Preliminary plans call for a residential area divided into four football-themed sections: First Down, Second Down, Third Down, Fourth Down, with an exclusive area for custom homes named Brady Moss Estates. Also included will be a robust retail area with an array of retail stores. 

The initial list of tenants includes HootersVictoria’s Secret, TGI Fridays, Subway, Jiffy Lube, LaDanian Tomlinson’s Classy Ladies Burlesque Review and the Tony Dungy Center for Sanctimonious Sainthood –  a 100,000 square foot house of worship made entirely of glass.

In recognition of the land’s educational roots, a Dootson School of Trucking campus, a Ted Kennedy School for Underwater Driving facility and the first-ever Video Professor Academy will open on the former site of the ivy league school.

With a nod to sustainability the entire development will recycle and reuse its waste at  the Eric Mangini Waste Processing Center. The facility will be heated by the excess hot air from the ESPN headquarters in Bristol, CT (delivered directly via an underground pipeline).  Every building will be protected from the elements with organic insulation manufactured by the John Tomase Company. Finally, with safety as a top concern all 308 acres will be secured by a state of the art security and video monitoring system — including full body scans.

“It’s beyond anything I could have imagined,” commented Patriots head coach Bill Belichick. “The video system alone is worth the investment!”

Look for the first phase of ”Harvard’s 100 Yard” to open in July 2010.

PS: April Fools!

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