Ebook Books The Elements of Persuasion Use Storytelling to Pitch Better Sell Faster Win More Business – doctorio.us

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Starts off a bit slow but all in all a very interesting read Particularly important material for anyone in business an engaging read about hijacking storytelling to sell stuff This is a concise and thoughtful introduction to communicating through storytelling I found their framework and supporting examples ok stories instructive The authors also shared a lot of interesting insights For example memories are much likely to be created when

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is stress or other emotion There is biological evidence for this effect and we can use it to our advantage They summarize stories as facts wrapped is biological evidence for this effect and we can use it to our advantage They summarize stories as facts wrapped emotions and successfully demonstrate the effectiveness of communicating through that type of support There were points with which I didn t agree and the attempts to tie their framework to Eastern philosophy the 5 elements only succeeded halfway for me They open with a claim that previous enerations didn t need to be storytellers to succeed as much as we do today yet every single transaction then was a direct story often involving trading and barter The skills are different but not new Interesting overview of the narrative structu. Every Reine Mädchensache great leader is areat storyteller says Harvard University psychologist Howard GardnerAccording to master storytellers Richard Maxwell and Robert Dickman storytelling is a lot like running Everyone knows how to do it but few of us ever break the four minute mile What separates the Animal Babies great runners from the rest Thereats know not only how to hit every stride but how every muscle fits together in that stride so that no effort is wasted and their oals are achieved World class runners know how to. The Elements of Persuasion Use Storytelling to Pitch Better Sell Faster Win More BusinessT how presentations are best done in a story format but I m not sure how helpful they are for those who are in a traditional business setting If you re in a creative field or in the nonprofit world I would check it out The concepts are a reat way to tell a story to a donor or for for PR Gotta say there are a LOT better books on persuasion and storytelling out there After reading Building a StoryBrand this book was bush league at best It on persuasion and storytelling out there After reading Building a StoryBrand this book was bush league at best It persuasion and storytelling out there After reading Building a StoryBrand this book was bush league at best It not really about persuasion so much as storytelling and the amount of long winded case studies made it a chore to read Add to that there was a lot of name dropping of US presidents and presidential candidates that I honestly don t care about as I m a Canadian I m not impressed by these people I don t know these people There was also an entire chapter devoted to the US Marines which I also don t qasas-ul-quran give a crap about Also a chapter about the TV show House which is not let s be honest thatreatThe author s bracketed uips weren t enough to save this book from being boring It was trying hard to be cool but *that s exactly what makes it NOT cool Recommended for patriotic Americans and fans of House. Ld a hero *s exactly what makes it NOT cool Recommended for patriotic Americans and fans of House. Ld a hero leads us through the story and allows us to see it through his or her eyes an antagonist or obstacle that the hero must overcome a moment of awareness that allows the hero to prevail and the transformation in the hero and in the world that naturally resultsLet's face it leading is a lot fun than following Even if you never want to be a CEO or to change the world you do want to have control over your own work and your own ideas Ultimately that is what the power of storytelling can ive

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Re influence on the persuasive *power of commercial discourse Just a little buffed up the authors *of commercial discourse Just a little buffed up the authors ot to the of commercial discourse Just a little buffed Up The Authors Could the authors could to the a lot faster another Dead-End Road Mysteries good book with a lot of interesting and sometimes inspiring anecdotes but not a lot ofuidance as far as practical application of its ideas I m not really done with this book yet but I want it off my shelf It s Hear the Wolves got some interesting principles and has opened my eyes to the idea that storytelling is an integral part of advertising pitching marketing etc I do now see that in almost everything I do However the book has a pretty blatantender bias I m a few chapters in and in the many many instances where CEOs both real and theoretical are referred to with pronouns not once has the pronoun been feminine Any interest I had in finishing this book evaporated once I realized this Was interested in storytelling Good start and some helpful suggestions But it was missing something Read first Dec 30 20072nd Jan 7 2008 The first part of the book follows an outline well but somewhere in the middle I et lost and then find my way again near the end Interesting read and concepts are presented abou. Run from the inside out World class leaders know how to tell a story from the inside outIn The Elements of Persuasion Maxwell and Dickman teach you how to tell stories too They show you how storytelling relates to every industry and how anyone can benefit from its powerMaxwell and Dickman use their experiences both in the entertainment industry and as corporate consultants to deliver a formula for winning stories All successful stories have five basic components the passion with which the story is to.