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Fascinating book This is my dream job McCracken is truly an expert The first half of the book is absolutely riveting and kept me up for hours after an expert The first half of the book is absolutely riveting and kept me up for hours after finished reading the first night The author simply wants to show everyone the value of understanding culture s influence on on the business world He discusses the fall of Coca Cola in the US down by 15% in recent ears and
"why other companies "other companies where Coke has recently failed Good examples plenty of case studies an intriguing writing style and superb presentation Recommended to all BusinessWeek Best Innovation Books of 2009Contending that culture is an overlooked factor in successful businesses anthropologist and Massachusetts Institute of Technology researcher Grant McCracken makes the case for the creation of a chief culture officer atop each company Entertaining and provocative in a chapter called Philistines he directs disdain at such figures as Harvard Business School professor Clayton Christensen and Scott Cook of Intuit a ton of examples and case studies make this a thought provoking read This is the single most important book I ve read this Undercover Pregnancy year McCracken employs his considerable experience as an anthropologist to peer into the labyrinth of corporate America and provides engaging examples to guide the reader along the way McCracken discusses the perils of personality cults the value of treating cultural knowledge as a professional competence the distinction between fast and slow culture and the power of empathy His examples are witty informative and transformativeranging from the uaker Snapple buyout to the iconic p Books are always better whenou find unexpectedly find ourself in the acknowledgments That being said Chief Culture Officer is very good Grant McCracken is one of a handful of business Writers And Bloggers Who A and bloggers who a a deep understanding and love for the topics he covers b writes about them in an inspiring and unexpected way and c isn t a tool I take a special joy in obscure allusions or connections and I get the feeling that Grant does too I Levi Strauss the jeans and apparel maker missed out on the hip hop trend They didn't realize that those kids in baggy jeans represented a whole new and lucrative market opportunity one they could have seen coming if they had but been paying attention to the shape of American culture Levi Strauss isn't alone Too many corporations outsource their understanding of culture to trend hunters cool watchers marketing experts consu. Plained in other ways than as artifacts of culture or cultural understanding Another complaintthe book often sounds like an extended pitch for the creation complaintthe book often sounds like an extended pitch for the creation the position of chief culture officer CCO as if McCracken had skin in the game somehow In fact being a consultant on such issues he probably does Nonetheless there are some useful and important understandings to be had from the book Most of that for me came as I read of his experiences Fonseca and how she used MMs to encourage idea generation was a favorite and there were many other idea generation was a favorite and there were many other ones Reading these experiences gradually led to a foundational understanding of a variety of ways for how to use culture to directly and positively influence good business practices This is not a book to read slowlyI think it is better to skim it dipping into various parts from time to time a bit deeply as desired It is the essence of it that is most important and that comes most uickly by scanning with the occasional deep dive I am a big fan of Grant McCracken I ve not just enjoyed his books but gotten some powerful ideas for my professional life from them over the ears I ve read McCracken when he s being insightful I know what that looks likeChief Culture Officer does not have the kind of material Grant McCracken writes when he s been insightful Instead it s filled with embarrassing ideas that appear to have been made off the cuffActually that s just the kind of flippant approach to business that McCracken suggests in this book that a Chief Culture Officer ought to be fo If Hummer you lead people in any capacity READ THIS BOOK Incredible book about a needed position in organizations of all types If culture isour thing use it because others need With Baited Breath (Warhammer 40,000) your pop culture knowledge to keep the cutting edge Don t know how to make it work or where to start No problem Just read this book Grant McCracken AM 76 PhD 81AuthorFrom our pages Dialogo Spring Summer14Trend spotter Canadian anthropologist Grant McCracken AM 76 PhD 81 has built an unconventional career as an observer of American culture. Trends from sneakers to slow food to preppies while developing a systematic understanding of the deep waves of culture in America and the world The CCO's professionalism would allow the corporation to see coming changes even when they only exist as the weakest of signals Delightfully authoritative trenchantly on point bursting with insight and character Chief Culture Officer is sure to expandour horizons and our busine. .
Eally think someone who had previously been completely ignorant about current business thinking could pick up this book and if they diligently followed every thread and read every book Grant mentioned leave with a complete understanding I felt like Grant cited half the books I ve read in the last few ears My only criticism IS THAT HE REGULARLY GOT DISTRACTED INSIDE OF HIS that he regularly got distracted inside of his book and never finished the stories he started what happened to the hidden sneaker shop Someone tell me The book Chief Cultural Officer is something that should have been happened to the hidden sneaker shop Someone tell me The book Chief Cultural Officer is something that should have been at least 10 ears ago IN TODAY S FAST CHANGING SOCIETY today s fast changing society is unimaginable not to take into account cultural trends while making major business decisions The misconception is that it is easy to know the culture of the consumers and we don t need a separate person for the job This is because people focus on the latest fads and what is cool and think that that is what will be successful However the author stresses on knowing about past trends anticipating the future knowing about slow and fast culture dispersive and converging culture The best thing about the book is that he gives real life examples of people in corporations who took into account the thoughts and needs of the consumers and how they were successful Giving examples always helps us to understand a concept betterThe only negative review I would give is that it could have been shorter 200 pages don t seem like much however Grant McCracken efficiently and effectively conveyed his message in a witty and informative in the first few chapters Towards the end it just seems repetitive and not really necessary I would say reading the introduction itself emphasizes and is convincing enough in the need of a CCO in todays society to be successful For those interested in corporate culture Chief Culture Officer is an interesting take on establishing changing maintaining and understanding organizational cultures The examples McCracken gives are often insightful though not always Sometimes they are a stretch and are easily ex. Lting firms and sometimes teenage interns The cost to Levi Strauss was a billion dollars The cost to the rest of corporate America is immeasurable The lesson The American corporation needs a new professional It needs a Chief Culture Officer Grant McCracken an anthropologist who now trains some of the world's biggest companies and consulting firms argues that the CCO would keep a finger on the pulse of contemporary cultural.